From National Heritage to Design
Laufabrauð - Leafbread
Icelandic Patterned Delicatessen
It is an extremely thin bread, evolved in poverty in Iceland, when wheat was a rarity except among therich.
The practical housewives flattened the dough into thin circles, like pancakes.
The cake was then artistically carved by the family, gathered for making the leafbread for Christmas.
The carving was to make up for the poor dough quality.
Thus, the carved Leafbread reflects the unique economy, folk art and the culinary culture in Iceland.
Krumkaka - Krumkake
The "krumkaka" is a decorated festivity bread, fried in specially designed krumkaka-irons.
The decorations on the irons can be of different patterns that are influenced by national traditions or religion.
In the old days, the krumkaka-irons were expensive and not everybody could afford one.
Those who didn't could use the services of so-called "baking women" who travelled from one farm to another
and fried the krumkakas using their own irons.Despite newer cooking traditions in Norwegian homes,
the krumkaka has endured and for many a necessity for the Christmas table.
Blóm lífsins - The flower of life
The flower of life is a recurring pattern in Nordic visual art. The pattern can be traced to Asia, where the term originated.
It may be compared to the tree Yggdrasill, the source of life. The design of the Flower of Life is also modelled upon the flower drawings
of the artist Sölvi Helgason, one of the most famous wanderers in the history of Iceland.
Blanket 100% wool - The flower of life
This blanket is decorated in a way that refers to the patterns of old icelandic saddle blankets. Back in the day when icelandic women traveled on horseback in a side saddle, they used woolen blankets to protect themselves from the elements.
The blankets were beautifully decorated with colorful patterns.This particular pattern is based on thedrawings of Sölvi Helgason, a famous artist who drifted from arm to farm, rawing, painting and doing his very best to avoid manual labour.
The blanket brings the owner warmth and cover from the winds of the world.
The Icelandic horse
The icelandic horse is small in stature, strong, hardy and famed for its five gaits. It evolved from the horses that Iceland's first settlers brought with them and there has been no cross-breeding with other breeds. The Icelandic horse has long been affectionately known as" the most useful servant" and its importance to Icelandic work and travel before the advent of the automabile cannot be underestimated.
GUÐBJÖRG - NatIonal costume pattern
This pattern is influenced by the Icelandic national costume. Flowers and leaves wring themselves from hem to chest and thus make the garment cheerful and lively.
According to Icelandic folklore, the Virgin Mary once summoned all the birds into her presence and commanded them to walk through a fire. All obeyed except the ptarmigan, which is why it is now unique among birds in having feathered feet. To punish this disobedience Mary laid a curse on the ptarmigan, proclaiming that the bird would from now on be constantly persecuted and killed by its brother, the hawk. Ever since, the hawk has persecuted, killed and eaten the ptarmigan, not remembering that they are brother and sister until he reaches her heart. Upon that realisation, the air resounds with the hawk´s howls of grief.
LEAF - new design
PATTERN - new design